Mobile digital library acceptance

Abstract

Mobile digital library service could make students’ lives easier and may help academic libraries to enhance their image by offering their services through smartphones, which are very popular among students nowadays. However, the literature lacks a comprehensive theoretical framework to understand factors affecting the adoption of such a service. This research focused on factors affecting the intention to use a mobile digital library within the context of the UAE and explored features and services that would encourage students to adopt such technology. The research design considered users’ perspectives, comprised a number of phases and employed mixed methods. The first phase involved designing a preliminary prototype and framework based on the literature and the technology acceptance model (TAM). This prototype was used in the second (exploratory) phase as a stimulus material when students and librarians were interviewed in 10 focus groups. Based on their comments and views, factors that affect their intention were explored and hypotheses were generated. This exploratory phase allowed the development of a theoretical framework for mobile digital library adoption. Focus group results, card sorting methodology and usability testing produced a final prototype that was sent to all students at Zayed University within UAE with an experiential online questionnaire through e-mail. This testing phase was conducted to test the hypotheses and confirm the importance of the same factors extracted in the second phase. The results obtained from the 211 respondents supported a number of paths in the proposed theoretical framework. First, Perceived usefulness, Perceived ease of use, Mobile and web experience, Distinctiveness/prestige, and Trust were found significantly affecting the Behaviour intention directly. Second, Mobility, Library assistance, Interface design, and Social influence were found to affect the intention to use indirectly through Perceived ease of use. Finally, the relationship between Perceived ease of use and Perceived usefulness was found significant. The results lead for producing a final framework for mobile digital library acceptance consisting of seven external factors falling in the three general categories: interface characteristics, personal characteristics and system characteristics. It consists of Interface design, Social influence, Mobility, Library assistance, Distinctiveness/prestige, Mobile and web search experience and Perceived trust. This research contributed in understanding factors affecting mobile digital library adoption within the developing world.