Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/12046
Title: Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Authors: Scandelius, C
Cohen, G
Keywords: Strategic ambiguity;CSR communication;Sustainability;Stakeholder management;Sustainability program brand
Issue Date: 2016
Publisher: Elsevier
Citation: Journal of Business Research, 69: 9, pp. 3487–3499, (2016)
URI: http://bura.brunel.ac.uk/handle/2438/12046
ISSN: 0148-2963
Appears in Collections:Brunel Business School Research Papers

Files in This Item:
File Description SizeFormat 
Fulltext.docx367.15 kBUnknownView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.