Corporate Brand: Business to Business

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/11187

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DC Field	Value	Language
dc.contributor.author	Sequeira, N	-
dc.contributor.author	da Silva, RV	-
dc.contributor.author	Syed Alwi, SF	-
dc.contributor.editor	Melewar, TC	-
dc.contributor.editor	Syed Alwi, SF	-
dc.date.accessioned	2015-07-27T08:54:53Z	-
dc.date.available	2015-05-01	-
dc.date.available	2015-07-27T08:54:53Z	-
dc.date.issued	2015	-
dc.identifier.citation	Corporate Branding: Arenas, Areas and Approaches, 2015, pp. 112 - 129	en_US
dc.identifier.isbn	978-0-415-72111-0	-
dc.identifier.uri	http://www.taylorandfrancis.com/books/details/9780415721127/	-
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/11187	-
dc.description.abstract	In B2B markets, choosing the wrong business partner can reduce the company’s ability to survive and thrive into the future. Stakeholder involvement in organizations and the complex set of interactions between stakeholders and the organization, expressed in formal and informal relationships and characterized by a wide array of experiences, impressions, facts, perceptions, beliefs and knowledge, all of these contribute in different measures to organizational reputation.	en_US
dc.format.extent	112 - 129	-
dc.language.iso	en	en_US
dc.publisher	Routledge	en_US
dc.subject	Corporate reputation	en_US
dc.subject	Company positioning	en_US
dc.subject	Corporate brand	en_US
dc.title	Corporate Brand: Business to Business	en_US
dc.type	Book chapter	en_US
dc.relation.isPartOf	Corporate Branding: Arenas, Areas and Approaches	-
pubs.place-of-publication	UK	-
Appears in Collections:	Brunel Business School Research Papers

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