Browsing by Subject Electronic word of mouth
Showing results 3 to 4 of 4
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Issue Date | Title | Author(s) |
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2017 | Identifying consumers' information adoption criteria on various online consumer review platforms: a case of Thai hospitality factor | Sirithanaphonchai, Jutarat |
2016 | The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs | Lu, KJ; Elwalda, A |