Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Consumer behaviour
Showing results 1 to 11 of 11
Issue Date | Title | Author(s) |
1980 | Advertising and competition in theory practice and public policy | Fulop, Christina |
2012 | The brand, culture & stakeholder-based brand management phenomenon: an international Delphi study | Wilson, Jonathan |
2009 | Changing affective content in brand and product attributes | Abbott, M; Holland, R; Giacomin, J; Shackleton, J |
2017 | Designing individualisation of eco information via a user centred design approach | Kwok, Sze Yin |
2017 | Exploring the factors that support adoption and sustained use of health and fitness wearables | Canhoto, AI; Arp, S |
2005 | A hermeneutic investigation of online consumer decision making | Cole, Melissa |
2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |
2018 | The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UK | Gronfula, Auhud Ghazi M |
2007 | The management of deshopping and its effects on services: a mass market case study | King, T; Dennis, C; McHendry, J |
2015 | Marketing Strategies and National Culture: an empirical investigation of customers’ acceptance of the online banking channel in the context of Saudi national culture | Altwaijri, Ahmad Saleh |
2017 | Overall value assessment of luxury accessories brands: Antecedents and consequences from the perspectives of Gulf Arab tourists | Alasaad, Roula |