Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject CRM
Showing results 1 to 8 of 8
Issue Date | Title | Author(s) |
2013 | The case of customer recruitment processes: Dynamic evolution of customer relationship management resource networks | Braganza, A; Stebbings, H; Ngosi, T |
2009 | Cultural aspects of multi-channel customer management: a case study in Egypt | Brooks, L |
2004 | Developing a Structurational Approach to Electronic Customer Relationship Management (ECRM) | Ali, M; Alshawi, S |
1977 | Driving automation: Learning from aviation about design philosophies | Young, MS; Stanton, NA; Harris, D |
2010 | Evaluation of the implementation of CRM in developing countries | Almotairi, Mohammad AT |
26-May-2015 | The impact of CRM infrastructural and cultural resources and capabilities on business performance: An application of the resourcebased view in the mobile telecommunications industry | Al-Duwailah, F; Ali, M; Al-Debei, MM |
24-Aug-2020 | Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure | Chen, J; Foroudi, P; Yu, X; Chen, C-HS; Yen, DA |
2012 | Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case | Sadek, H; Youssef, A; Ghoneim, A; Tantawy, P |