Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject experiential marketing
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 16-Apr-2024 | Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace | Zha, D; Foroudi, P; Marvi, R |