Browsing by Subject consumer behaviour
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2016 | Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia | Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF |
2021 | DO NOT shut up and DO dribble: the price of activism | Pazzona, M; Spagnolo, N |