Browsing by Subject Experiential marketing
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
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29-Mar-2022 | Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
2013 | Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand | Ueacharoenkit, Supawan |