Browsing by Subject Experiential goods
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2017 | Film or film brand? Investigating consumers’ engagement with films as brands | Kohli, Gurdeep Singh |
Issue Date | Title | Author(s) |
---|---|---|
2017 | Film or film brand? Investigating consumers’ engagement with films as brands | Kohli, Gurdeep Singh |