Browsing by Subject Ethical corporate marketing
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2011 | Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded | Balmer, JMT; Powell, SM; Greyser, SA |
2017 | The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty | Syed Alwi, SF; Muhammad Ali, S; Nguyen, B |