Browsing by Subject Electronic word of mouth
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
---|---|---|
2019 | Assessing consumer behaviour within the context of social media marketing | Salem, Emad Abdulwhab |
12-Feb-2018 | An empirical investigation of customer intentions influenced by service quality using the mediation of emotional and cognitive responses | Alsaggaf, MA; Althonayan, A |
2017 | Identifying consumers' information adoption criteria on various online consumer review platforms: a case of Thai hospitality factor | Sirithanaphonchai, Jutarat |
2016 | The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs | Lu, KJ; Elwalda, A |