Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Customer Behaviour
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Data-driven agent-based exploration of customer behavior | Bell, D; Mgbemena, C |
| 2018 | Investigating the factors affecting customers’ trust and acceptance of online banking: The case of Saudi Arabia | Alboqami, Hassan Abdullah |