Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Country of Origin (COO); International branding; OEM; Internationalisation; Piano Industry; China
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2008 | Country of origin, branding strategy and internationalisation: The case of Chinese piano companies | Fan, Y |