Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Muhammad, SS
Showing results 1 to 6 of 6
Issue Date | Title | Author(s) |
15-Oct-2017 | Analysis of Factors that Influence Customers' Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature | Muhammad, SS; Dey, BL; Weerakkody, V |
20-Oct-2022 | Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention | Dey, BL; Alwi, SFS; Babu, MM; Roy, SK; Muhammad, SS |
31-Mar-2021 | Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour | Muhammad, SS; Dey, BL; Kamal, MM; Alwi, SFS |
2-May-2023 | Political social media marketing: A systematic literature review and future research agenda | Aman, A; Roy, SK; Lees-Marshment, J; Dey, BL; Muhammad, SS; Kumar, S |
28-Nov-2023 | Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes | Roy, SK; Singh, G; Gruner, RL; Dey, BL; Shabnam, S; Muhammad, SS; Quaddus, M |
27-Nov-2019 | The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market | Dey, BL; Al-Karaghouli, W; Minov, S; Mohiuddin Babu, M; Ayios, A; Muhammad, SS; Binsardi, B |