Showing results 1 to 20 of 48
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| Issue Date | Title | Author(s) |
| 2010 | Applying marketing’s new dominant logic for interpreting customer experiences with brands | Ismail, AR; Melewar, TC; Lim, L; Woodside, AG |
| 2012 | The car manufacturer (CM) and third party logistics provider (TPLP) relationship in the outbound delivery channel: A qualitative study of the Malaysian automotive industry | Abdul Rahman, Nor Aida |
| 2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |
| 2015 | Corporate Brand: Business to Business | Sequeira, N; da Silva, RV; Syed Alwi, SF |
| 2006 | Corporate branding, identity and communciations: A contemporary perspective | Melewar, TC; Karaosmanoglu, E |
| 2006 | Corporate communications, identity and image: A research agenda | Melewar, TC; Karaosmanoglu, E |
| 29-Jul-2021 | Corporate identity: Defnition and components | Foroudi, MM; Foroudi, P; Balmer, JMT |
| 2013 | Corporate impression formation in online communities - determinants and consequences of online community corporate impressions | Hallier Willi, Christine |
| 2005 | Corporate reputation and crisis management: The threat and manageability of anti-corporatism | Melewar, TC; Tucker, L |
| 2016 | Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia | Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF |
| 2002 | Defining the corporate identity construct | Melewar, TC; Jenkins, E |
| 8-Jun-2020 | Digital Society and Corporate Reputation: Towards the Next Generation of Insights | Syed Alwi, SF; Melewar, TC; Cuomo, MT; Schwaiger, M |
| 5-Aug-2021 | The Effect of Waiters’ Occupational Identity on Employee Turnover Within The Context of Michelin-Starred Restaurants | Jerez Jerez, MJ; Melewar, TC; Foroudi, P |
| 2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
| 2014 | The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry | Abdul Rahman, NA; Melewar, TC; Sharif, AM |
| 20-Apr-2023 | Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors | Hussain, S; Pascaru, O; Priporas, C; Foroudi, P; Melewar, TC; Dennis, C; Foroudi, P |
| 2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
| 29-Mar-2022 | Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
| 2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
| 2016 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M |
