Browsing by Author Dey, BL

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Issue DateTitleAuthor(s)
15-Oct-2017Analysis of Factors that Influence Customers' Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of LiteratureMuhammad, SS; Dey, BL; Weerakkody, V
1-Sep-2018Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchasesMohiuddin Babu, M; Dey, BL
20-Oct-2022Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase IntentionDey, BL; Alwi, SFS; Babu, MM; Roy, SK; Muhammad, SS
2015Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephonyDey, BL; Pandit, A; Saren, M; Bhowmick, S; Woodruffe-Burton, H
31-Mar-2021Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviourMuhammad, SS; Dey, BL; Kamal, MM; Alwi, SFS
21-Dec-2022Customers’ motives to co-create in smart services interactionsRoy, SK; Singh, G; Hatton, C; Dey, BL; Ameen, N; Kumar, S
24-Dec-2019Digital consumer culture and digital acculturationDey, BL; Yen, D; Samuel, L
21-Apr-2021Exploring big data-driven innovation in the manufacturing sector: evidence from UK firmsBabu, MM; Rahman, M; Alam, A; Dey, BL
15-Dec-2022Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine PubsBrown, DM; Apostolidis, C; Singh, P; Dey, BL; Chelekis, J
29-Nov-2022(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contextsDey, BL; Nasef, YT; Brown, DM; Samuel, L; Singh, P; Apostolidis, C
13-May-2019Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientationMohiuddin Babu, M; Liu, H; Jayawardhena, C; Dey, BL
2017The Impact of Social Media on Consumers’ Acculturation and Purchase IntentionsDey, BL; Rana, N
21-Jul-2020The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approachDaowd, A; Kamal, MM; Eldabi, T; Hasan, R; Missi, F; Dey, BL
2017The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters: an exploratory studyFillieri, R; Chen, W; Dey, BL
1-Sep-2019Internal demarketing in the U.K. Civil Service since the 2007–2009 financial crisisBrown, DM; Dey, BL; Wäppling, A; Woodruffe-Burton, H
2018Millennial Chinese Consumers’ Perceived Destination Brand ValueLou, J; Dey, BL; Yalkin, C; Sivarajah, U; Punjaisri, K; Huang, Y; Yen, D
12-Oct-2023Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equityAkter, S; Mohiuddin Babu, M; Hossain, TMT; Dey, BL; Liu, H; Singh, P
2-May-2023Political social media marketing: A systematic literature review and future research agendaAman, A; Roy, SK; Lees-Marshment, J; Dey, BL; Muhammad, SS; Kumar, S
2017A quadripartite approach to analysing young British South Asian adults’ dual cultural identityDey, BL; Balmer, JMT; Pandit, A; Saren, M
28-Nov-2023Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value RecipesRoy, SK; Singh, G; Gruner, RL; Dey, BL; Shabnam, S; Muhammad, SS; Quaddus, M