Showing results 12 to 31 of 42
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| Issue Date | Title | Author(s) |
| 2017 | Film or film brand? Investigating consumers’ engagement with films as brands | Kohli, Gurdeep Singh |
| 4-Apr-2020 | Film or Film brands? UK consumers' engagement with films as brands | Kohli, GS; Yen, D; Alwi, S; Gupta, S |
| 2017 | Food Consumption When Travelling Abroad: Young Chinese Sojourners’ Food Consumption in the UK | Yen, D; Cappellini, B; Wang, C; Nugyen, B |
| 28-Aug-2019 | From West to East: British Sojourners’ Acculturation in China | Yu, Q; Yen, D; Cappellini, B; Wang, C |
| 2017 | Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business Relationships | Yen, D; Abosag, I; Huang, Y; Nguyen, B |
| 21-Dec-2023 | Happy To Chat – Promoting Talking To Strangers In Public Places In The UK | Victor, C; Yen, D |
| 6-Feb-2020 | Higher Education: a once-in-lifetime purchase | Yang, H-P; Yen, D; Balmer, JMT |
| 2012 | How consumers judge brands endorsed by corporations: a process-based explanation | Ibraheem, Khaled Assad |
| 6-Mar-2024 | The influence of waiting times and sociopolitical variables on public trust in healthcare: A cross-sectional study of the NHS in England | Dorussen, H; Hansen, ME; Pickering, SD; Reifler, J; Scotto, T; Sunahara, Y; Yen, D |
| 30-Mar-2018 | Investigating relationship types for creating brand value for resellers | Gupta, S; Foroudi, P; Yen, D |
| 2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |
| 2016 | An investigation into the effect of national culture on the diffusion of innovations: a case study on the Mena region | Al Mutairi, Shihanah Mohammed |
| 2012 | An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universities | Kaewsurin, Narissara |
| 3-Oct-2023 | Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales | Yen, D; Jang, J; Wei, L; Morgan, N; Pritchard, A |
| 2018 | The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UK | Gronfula, Auhud Ghazi M |
| 17-Apr-2024 | London, you have a problem with women: Trust towards the police in England | Pickering, SD; Hansen, M; Dorussen, H; Reifler, J; Scotto, T; Sunahara, Y; Yen, D |
| 12-Nov-2018 | The many facets of national culture: A critical appraisal | AlMutairi, S; Yen, D; Heller, M |
| 2018 | Millennial Chinese Consumers’ Perceived Destination Brand Value | Lou, J; Dey, BL; Yalkin, C; Sivarajah, U; Punjaisri, K; Huang, Y; Yen, D |
| 2016 | Modelling the relationship between brand experience dimensions and the antecedents of happiness within the context of dining services | Al Mandil, Karam |
| 2017 | The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion products | Tangpattanakit, Jaruporn |
