Browsing by Author Balmer, J

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Showing results 10 to 11 of 11 < previous 
Issue DateTitleAuthor(s)
11-Nov-2019Relationship between corporate identity, place architecture, and identification: an exploratory case studyForoudi, M; Balmer, J; Chen, W; Foroudi, P
9-Dec-2020Sustainable branding strategy via celebrity corporate brandHambali, A; Alwi, S; Balmer, J