Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Babu, MM
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 20-Oct-2022 | Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention | Dey, BL; Alwi, SFS; Babu, MM; Roy, SK; Muhammad, SS |
| 21-Apr-2021 | Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms | Babu, MM; Rahman, M; Alam, A; Dey, BL |
| 12-Jul-2023 | Strategic orientation, strategic renewal, and the international performance of born global firms | Ahmed, FU; Babu, MM; Rahman, MDN; Uddin, MJ; Dey, BL |
| 19-Dec-2023 | Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations | Brown, DM; Apostolidis, C; Dey, BL; Singh, P; Thrassou, A; Kretsos, L; Babu, MM |
| 24-May-2018 | Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh | Dey, BL; Babu, MM; Rahman, M; Dora, M; Mishra, N |
| 2019 | Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal | Rahman, M; Bose, S; Babu, MM; Dey, BL; Roy, SK; Binsardi, B |
| 30-Jun-2020 | Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh | Babu, MM; Dey, BL; Rahman, M; Roy, SK; Alwi, SFS; Kamal, MM |
