Browsing by Subject purchase intentions
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
28-Dec-2021 | Cause-Related Marketing and Ethnocentrism: The Moderating Effects of Geographic Scope and Perceived Economic Threat | Boulouta, I; Manika, D |
2014 | The impacts of electronic word of mouth in social media on consumers` purchase intentions | Evans, C; Erkan, I |