Browsing by Subject Corporate brand management
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
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2016 | The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management | Balmer, JMT; Wang, W-Y |
2016 | Why business school managers are a key corporate brand stakeholder group | Balmer, JMT; Wang, W-Y |