Browsing by Subject Business-to-business marketing
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2011 | Analyzing stage and duration of Anglo-Chinese business-to-business relationships | Yen, DA; Barnes, BR |
2010 | Transfer of brand knowledge in business-to-business markets: A qualitative study | Gupta, S; Melewar, TC; Bourlakis, M |